Tatvam
The Label "Poorna Preethika" rose to prominence chasing a vision to infuse Indian cultural references and innovation into everything she creates. This materialized into an ever-expanding repertoire of elevated casuals, Ready-to-wear, and Occasion wear.
The curable designs seek out intentional unconventional styles and collections that are wearable and don't subscribe to fleeting trends. This collection aims to take us back to the roots and reflect on the culture and traditions primarily followed in South India to bring positive energy, correct intentions, and create good karma before the day starts. She extends her creative application by incorporating traditional Indian textiles and draping techniques into her designs, influenced by modern-day silhouettes. Together they create a new and inimitable fashion language for todays modern women.
3D Development
