Conscious Derail
Senior Collection



CONCEPT
NOTE
This collection "Conscious- Derail" talks about how most of us reach out to a pill or a capsule without giving it a second thought to instantly get rid of the pain, to numb the sensation with so many OTC (over-the-counter) medications that are available. Ultimately it translates into a habit. It doesn't even strike a thought on how it might be affecting our system. Medication misuse, and overconsumption, is a major public health issues in India with increasing rates of antibiotic resistance with medicines that are available over the counter, buying medication without prescriptions, and self-diagnosis which leads to major health issues.
To translate this idea pharmaceutical packaging waste which is an unconventional material is used to bring this collection to life


























