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Conscious Derail

Senior Collection

CONCEPT
NOTE

This collection "Conscious- Derail" talks about how most of us reach out to a pill or a capsule without giving it a second thought to instantly get rid of the pain, to numb the sensation with so many OTC (over-the-counter) medications that are available. Ultimately it translates into a habit. It doesn't even strike a thought on how it might be affecting our system. Medication misuse, and overconsumption, is a major public health issues in India with increasing rates of antibiotic resistance with medicines that are available over the counter, buying medication without prescriptions, and self-diagnosis which leads to major health issues.

To translate this idea pharmaceutical packaging waste which is an unconventional material is used to bring this collection to life

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